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Publishing Date: 27 Feb, 2025
Welcome to a place where beats and bytes emerge, trends go viral, and content is supreme. You guessed it right! We are talking about the dynamic world of Instagram, where audio isn't just background noise, it's the heartbeat of viral success. So, put on your headphones, tune in, and let's go on an exciting journey to discover the hottest audio trends that will add to your instant fame.
Instagram launched their Reels feature on its platform in August 2020. Since then it has been an important aspect of Instagram’s popularity. Scrolling reels have become the favourite pastime of everyone these days. An average of 74% of Instagram users use reels and there are millions of creators on the platform.
Creators make all kinds of videos using their voice or utilizing the trending audio on the app.
This has also increased the importance of trending audio as the audience is likely to be engaged with a video having a trendy sound or music.
We've all seen those insanely catchy Reels that spread like wildfire across Instagram. But what's the secret sauce behind these viral sensations? It's not just about dance moves or funny cat videos. Often, the key ingredient is trending audio.
Using trending audio in your Reels can be a great way to get viewers' attention and boost your reach. You can get more views on IG reels with this technique. Here are some tips to help you become a trendsetting audio hunter:
Keep an eye out for a little up arrow next to the song title when scrolling through your Instagram Reels feed. This arrow indicates trending audio – a hot tip for grabbing viewers' attention! Tapping the arrow lets you see how many Reels have used the sound and explore other Reels featuring it.
Looking for rights-cleared trendy audios for Instagram reels? Then, Meta’s sound collection is the right place for you. Due to copyright concerns, finding audio to accompany your commercial content especially as an Instagram business account user is a little trickier, which is why this handy sound and music library of free-to-use commercial sounds is a game-changer.
Explore Instagram's magnifying glass icon to open the Explore page. Here, you can search for "trending audio" or terms related to your Reel's concept. For example, if your Reel focuses on a funny cooking mishap, you might search "funny kitchen sounds” and go to the audio section. This opens doors to trending sounds that fit your specific niche and gain relevant followers. You can also opt to buy real Instagram followers to go viral on the platform.
When creating a Reel, tap the music note symbol to open the Instagram sound library. Here, you'll see suggested trending audio alongside other options. While they might not have the tiny arrow, these suggestions are a good starting point for discovering what's trendy on the platform.
The search function of other apps is a treasure trove for trending sounds. Head to the search bar in any app and type in "viral sound" or "trending audio." Since trends often flow between platforms, you might discover a sound bubbling up that's poised to take off on Instagram. Just remember to check if the sound is also available on Instagram's library before building your Reel around.
Whether you’re showcasing your creativity, promoting your brand, or simply seeking to entertain, the right audio can be the key to going viral and forging meaningful connections with your audience. Scrolling is the new norm and if you want to make your audience stuck on your content you need to make it catchy.
By following the above strategies, you can discover the potential of trendy audio on Instagram to create captivating content that resonates with your audience and drives engagement. Now, find your tune, turn on the camera, and create something exciting for your viewers.
About the Author
Alex Carter
Alex Carter is one of the leading Instagram and TikTok growth strategy specialists. On SocialUpshift, he offers advice acquired from years of experience in optimizing engagement, enhancing social media presence, and helping brands and influencers increase their followers using effective marketing tactics.
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